Back to school season is coming, and the consumption potential of learning and office products is huge!
According to the Special Research and Development Strategy Analysis Report on the Chinese Stationery Industry Market from 2022 to 2028 released by Smart Research Consulting, the global stationery market size reached US $175.2 billion in 2013 and US $189.6 billion in 2020. Of which, China's stationery market reached 163.891 billion yuan.
For all major purchasers, selecting the right products has become the top priority, and only if the products are selected well can they be listed in the explosive list. How should global sellers choose stationery?
Stationery selection and operation
Nowadays, people's consumption mode is no longer just to meet the needs of life, but they are more yearning for and pursuing high-quality consumption. Such consumption needs are specific to the stationery market, and the most prominent performance is the degree of attention consumers attach to the stationery brand, the increase of high-end stationery demand, and the improvement of product additional function requirements.
In addition, cross-border e-commerce sellers should also pay attention to the following two points in stationery category selection:
1. Low carbon and environment-friendly products
The concept of global sustainable development has been deeply rooted in people's minds, more and more consumers are paying more attention to product environmental protection, so green and environment-friendly products are undoubtedly a major trend in the future. It is reported that in recent years, the procurement of environmental protection products in the international market has gradually increased, among which environmental protection office supplies are the "big head" of environmental protection product procurement.
2. The product is fashionable and personalized
As the consumer group of stationery is mainly women, and this group has a high frequency of repurchase. Therefore, combined with the consumer preferences of this group, we can find that the pursuit of fashion in product appearance is the current direction of stationery consumption.
Compared with young women, female students are more interested in buying beautiful stationery products, while young women are more inclined to design sophisticated and fashionable products. It is worth mentioning that when consumers buy stationery products, they pay attention not only to the practicality of stationery, but also to stationery as a kind of art.
